Why Benchmarking Your Website Before a Major Release Is Non-Negotiable
Shipping a major update without a benchmark is like deploying blind.
Actionable playbooks to improve Core Web Vitals, shrink your site's carbon footprint and level up user experience.
Shipping a major update without a benchmark is like deploying blind.
Lighthouse is a useful starting point. But if you’re relying on it to understand how your site actually performs for real users, it falls short.
Cumulative Layout Shift (CLS) is a measure of how much your webpage's content unexpectedly moves around as it loads. Imagine you're about to tap a button, but just as your finger touches the screen, an ad loads above it, pushing the button down and causing you to tap the ad instead.
Ever clicked on a link and stared at a blank white screen, wondering if the page is broken? That initial wait is what First Contentful Paint is all about.
Have you ever tried to click a button or open an accordion menu on a webpage, but nothing happened for a frustrating second? That lag between your action and the site's reaction is what First Input Delay is all about.
You've clicked on a webpage. The header and some text load, but you're still waiting for that main banner image or the headline to appear before the page feels truly "loaded." That moment when the most important piece of content finally shows up is what Largest Contentful Paint is all about.